MARE Blog

How to use skip logic effectively in your website surveys

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There are many features available when building a website survey, but one of the more common is skip logic.

The reason for this is that skip logic contributes to the two main goals when optimizing a website survey:

  • Improve your data
  • Get more data

These goals will help you to make better business decisions based on your survey results.

First, let’s take a look at what skip logic is, and then how to use it on your website in a way that will benefit your business.

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How to connect your MARE Survey data with Google Analytics

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One of the major challenges with modern marketing, analytics and survey tools is getting all of your data in one place.

This is important so that you can segment your data across multiple tools, and have more data to work with – and make decisions from.

This is why it was important for us early on to integrate MARE survey data with Google Analytics – a highly used web analytics platform that’s free.

We’ve built this feature so that it’s dead simple to use, and doesn’t require any new code on your site to setup.

Just one click and you’re done.

But integrating the data is just half the battle. You also need to be able to setup your analytics account so that you can easily find the data you’re looking for, and segment it in ways that give you valuable insights.

Here are some examples of what you can segment using this feature:

Let’s say you were running a Net Promoter Score survey, and you wanted to see if the NPS of a respondent had any real world effect on the engagement of that visitor.

Similarly, you could take a look at how visitors responded to a product validation survey to see if certain respondents are actually engaging with your content and your app.

Or, you could see if there is any correlation between how visitors respond to your website exit surveys, and their interaction with your site.

In this post we’re going to go over how to setup the Google Analytics integration, and then how to use Google Analytics’ custom segment feature to give you valuable information about your surveys, your audience and your site.

Let’s get started.

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Case Study: Google Forms vs. MARE Surveys for product feedback

battle

Running a website survey can give you incredibly valuable information that you can use to improve your services or products, get website feedback, discover bugs, gauge customer interaction or net promoter score, and more.

However, the technique that you use to conduct a website survey can drastically change the results of your survey, and your ability to use those results in a constructive way.

To study this, we decided to run a website survey in our app to see what the difference would be when using two different survey platforms.

In this case study, we tested Google Forms against our very own MARE exit surveys.

Before we take a look at the results, let’s take a look at the two different surveys we ran.

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MARE People Profiles: Understand The Context Behind Every Survey Response

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MARE has come a long way since it was a basic WordPress Survey Plugin.

But of all of the features we have added to MARE, People Profiles is one that we’re especially excited about.

Why? Because it brings context to your website surveys.

It gives you true insight into the reasons behind survey responses, and gives you a lot of power to segment and drill down into the survey data that you collect.

People Profiles is live with every MARE Plus+ subscription, and we’ll be adding additional functionality to it as we grow.

So, without further delay, let’s take a look at what MARE People Profiles are, and why you should care.

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79 Website Survey Questions You Should Be Using To Understand Your Audience

survey-respondents

Website surveys are an incredibly powerful tool to know more about your visitors, users or customers.

But it’s important that you ask the right questions with your surveys, or you might end up with confusing data that doesn’t tell you much.

We’ve compiled 79 website survey questions that you can use right now (with MARE ;)) to dive deep into the opinions, frustrations and ideas of your visitors.

By using a combination of some of these questions, you can start to build customer profiles, validate your product ideas, get content ideas, or discover what new products to build that your existing audience wants to buy.

If you have any other questions that you’ve used successfully in the past, be sure to leave us a note in the comments below.

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How to Compare Website Survey Software

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With so many options available, it can be a daunting task to compare website survey software. Features, delivery types, costs and more all change from one company to another.

We wanted to dive a little bit into how to compare all of these options, and help you to decide which one will work best for you and your business.

First, what is a website survey?

A website survey is a way to collect feedback, opinions or other information from people on the internet. Website surveys come in a lot of different flavors, and there are hundreds of ways of conducting website surveys.

The audience for your survey can also vary a lot – from surveying your website traffic, your email list, or even asking the internet as a whole or by demographic segments.

In this article we’ll be exploring a few of the popular ways to conduct website surveys, and the ways that you can compare and decide on what tools to use when running a survey of your own.

Let’s get started.

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Using Exit Surveys to Improve Your Website and Generate Leads

MARE micro surveys can be used in a lot of different ways to improve your website and help your business grow.

Using a pop-up survey can capture the attention of your website visitors while they are interacting with your website.

But sometimes you want to ask questions of visitors while they’re leaving instead of while they’re on your website.

Maybe you want to ask them WHY they’re leaving…

Maybe you want to ask them about their experience using your site…

Or maybe you want a last chance to get them on your newsletter list…

Whatever the case, you can ask these questions using MARE exit surveys. This is a feature that is available to all user accounts including the always free plan.
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What is a Net Promoter Score® Survey, and How To Use Them Effectively

So, you’ve heard about this thing called Net Promoter Score (NPS). You may have heard a little about how it’s calculated, or how you can run an NPS survey on your website, but you may not know the optimal way to deploy an NPS survey, or even how to analyze the data.

In this article we’ll discuss what NPS Surveys are, where they started, and how to use them to help grow your business.

Let’s get started…

Why Net Promoter Score®?

What does a NPS® try to tell you?

NPS tries to determine the net effect of positive word of mouth (PWOM) vs negative word of mouth (NWOM) of your customers. Negative word of mouth is widely assumed to have a larger impact than positive word of mouth. After all, customers who are unhappy tend to tell more people about their bad experience than those who are happy.

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New Features: Grow your email list with MARE micro-surveys

We’re happy to announce another release today of some great new tweaks and features to MARE.

Optin forms in your surveys

This is a feature that many users have asked for, and we’re happy to finally release.

You can now add an email optin form to your MARE surveys.

Here’s how the feature works.

When adding a new question, you will now see a new question type called “Email Form”

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Advanced Survey Reporting Has Arrived

I’m always super stoked to announce new features as we add them to MARE, and this one is especially exciting for me.

Today we’ve pushed out an update that gives you access to a bunch of new information about your survey responses.

Here’s an overview of what new data you can explore about your surveys:

  • What country the respondent answered from
  • What page the respondent answered your survey from
  • How many missed views your survey had
  • Whether the respondent was answering from a desktop or mobile device

Let’s take a look at the changes, and how to access this new information:

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