Category: Survey Types
MARE micro surveys can be used in a lot of different ways to improve your website and help your business grow.
Using a pop-up survey can capture the attention of your website visitors while they are interacting with your website.
But sometimes you want to ask questions of visitors while they’re leaving instead of while they’re on your website.
Maybe you want to ask them WHY they’re leaving…
Maybe you want to ask them about their experience using your site…
Or maybe you want a last chance to get them on your newsletter list…
So, you’ve heard about this thing called Net Promoter Score (NPS). You may have heard a little about how it’s calculated, or how you can run an NPS survey on your website, but you may not know the optimal way to deploy an NPS survey, or even how to analyze the data.
In this article we’ll discuss what NPS Surveys are, where they started, and how to use them to help grow your business.
Let’s get started…
Why Net Promoter Score®?
What does a NPS® try to tell you?
NPS tries to determine the net effect of positive word of mouth (PWOM) vs negative word of mouth (NWOM) of your customers. Negative word of mouth is widely assumed to have a larger impact than positive word of mouth. After all, customers who are unhappy tend to tell more people about their bad experience than those who are happy.
Net Promoter Score surveys are a great tool to find out if your website visitors are going to be helping to promote your brand, or hurting it. By calculating your Net Promoter Score (or NPS for short), you can quickly get an idea if you need to work on customer relations.
Here’s an example Net Promoter Score survey created using MARE.io:
Why does an NPS score matter?
If your NPS score is high, that means that your customers or visitors to your website are helping to spread the word about your business. They are essentially “promoters” for your brand. If your NPS score is low, that means that your customers are actually detracting from the spread of your business. In other words, they may be hurting your marketing or branding efforts.
Creating an Net Promoter Score survey on your website