Category: Website Surveys

Case Study: Google Forms vs. MARE Surveys for product feedback


Running a website survey can give you incredibly valuable information that you can use to improve your services or products, get website feedback, discover bugs, gauge customer interaction or net promoter score, and more.

However, the technique that you use to conduct a website survey can drastically change the results of your survey, and your ability to use those results in a constructive way.

To study this, we decided to run a website survey in our app to see what the difference would be when using two different survey platforms.

In this case study, we tested Google Forms against our very own MARE exit surveys.

Before we take a look at the results, let’s take a look at the two different surveys we ran.

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MARE People Profiles: Understand The Context Behind Every Survey Response


MARE has come a long way since it was a basic WordPress Survey Plugin.

But of all of the features we have added to MARE, People Profiles is one that we’re especially excited about.

Why? Because it brings context to your website surveys.

It gives you true insight into the reasons behind survey responses, and gives you a lot of power to segment and drill down into the survey data that you collect.

People Profiles is live with every MARE Plus+ subscription, and we’ll be adding additional functionality to it as we grow.

So, without further delay, let’s take a look at what MARE People Profiles are, and why you should care.

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79 Website Survey Questions You Should Be Using To Understand Your Audience


Website surveys are an incredibly powerful tool to know more about your visitors, users or customers.

But it’s important that you ask the right questions with your surveys, or you might end up with confusing data that doesn’t tell you much.

We’ve compiled 79 website survey questions that you can use right now (with MARE ;)) to dive deep into the opinions, frustrations and ideas of your visitors.

By using a combination of some of these questions, you can start to build customer profiles, validate your product ideas, get content ideas, or discover what new products to build that your existing audience wants to buy.

If you have any other questions that you’ve used successfully in the past, be sure to leave us a note in the comments below.

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How to Compare Website Survey Software


With so many options available, it can be a daunting task to compare website survey software. Features, delivery types, costs and more all change from one company to another.

We wanted to dive a little bit into how to compare all of these options, and help you to decide which one will work best for you and your business.

First, what is a website survey?

A website survey is a way to collect feedback, opinions or other information from people on the internet. Website surveys come in a lot of different flavors, and there are hundreds of ways of conducting website surveys.

The audience for your survey can also vary a lot – from surveying your website traffic, your email list, or even asking the internet as a whole or by demographic segments.

In this article we’ll be exploring a few of the popular ways to conduct website surveys, and the ways that you can compare and decide on what tools to use when running a survey of your own.

Let’s get started.

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What is a Net Promoter Score® Survey, and How To Use Them Effectively

So, you’ve heard about this thing called Net Promoter Score (NPS). You may have heard a little about how it’s calculated, or how you can run an NPS survey on your website, but you may not know the optimal way to deploy an NPS survey, or even how to analyze the data.

In this article we’ll discuss what NPS Surveys are, where they started, and how to use them to help grow your business.

Let’s get started…

Why Net Promoter Score®?

What does a NPS® try to tell you?

NPS tries to determine the net effect of positive word of mouth (PWOM) vs negative word of mouth (NWOM) of your customers. Negative word of mouth is widely assumed to have a larger impact than positive word of mouth. After all, customers who are unhappy tend to tell more people about their bad experience than those who are happy.

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What is a micro survey and how to use them on your website


There are a lot of ways to survey users and visitors on the web, and not all of them work in all situations.

One quick way of getting user feedback and market data is to use micro surveys instead of a full blown website survey.

But what exactly is a micro survey?

A micro survey is a survey that is very short survey that is usually under 10 questions, and can be answered in full in just a minute or two.

As an example, MARE allows you to run micro surveys on your website wherever a visitor is on your site. This means that a visitor can answer your survey without leaving any given page on your site, and without distracting them from the action they were taking on your site.

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