Popup Website Surveys
Why popup website surveys are so useful for collecting feedback.
Website surveys are an amazing way to gather feedback from your visitors, and there are a lot of different ways that you can deploy a survey to your website visitors or your newsletter subscribers.
One such way is to use Popup Website Surveys, and they are very useful for collecting user or visitor feedback without the visitor needing to stop what they are doing on your site.
Popup surveys vary in how they can be displayed, and what types of questions you can ask. We'll discuss these differences in the rest of the article.
What is a popup website survey?
A popup website survey is a survey that will appear for a visitor while they are using your site. The survey box itself will "pop" up while the visitor is reading content, scrolling through your site, visiting a new page or looking like they are going to exit your website.
Popup surveys can look any number of ways depending on the design of the website, or how abrupt you want your survey to be.
For example, you can deploy a popup website survey that displays as a small popup in the bottom left corner of the screen.
Or you could display a popup survey that takes over the entire screen.
And if you really want to get serious, you could prevent the user from exiting the survey unless they answer it.
In all three cases, the popup survey can be deployed on any page of a website, and at any time.
For example, you could trigger the survey based on user behaviors like these:
- Scroll depth on the page
- Time on the page
- How many page views in this session
- How many user sessions the visitor has had
- If the visitor has converted into a customer
- If the user is using a particular browser or operating system
Likewise, you can also target specific URLs for your survey, so that you can ask extremely relevant questions.
For example, you could ask a user that just signed up to your newsletter what types of content they would like to read about.
Or if someone is trying to abandon your shopping cart, you could ask them why they chose not to purchase today.
Why do popup website surveys work so well?
There are a couple of big advantages of displaying a website survey as a popup instead of a traditional website survey that takes up an entire page.
The first is that the user experience is much better. The visitor on your website does not have to click away from the page they were viewing in order to answer your survey. A couple of clicks and they're done.
In addition, if you run a small non-intrusive popup survey, then the visitor doesn't even have to answer right away. They can continue to read your blog post or content and answer when they feel like it.
The result of this better user experience is not only a higher response rate, but also better data.
And better data means you can make better business decisions.
The second major advantage of popup website surveys is context.
Because you can ask questions on specific pages, or after a user has performed specific actions, you get a lot of context with every survey response.
For example, a visitor who just made a purchase on your website is very different from a visitor who just arrived. You can segment the responses of these two groups to find out how they react to your brand, your products, your pricing structure etc. and use this information to change how you present these items on your website.
Approaches to deploying a popup survey on your website
As with creating any type of website survey, you need to start with the why.
Why do you want to run a survey? What information do you want to find out? How will this information help your business?
By answering these early questions, you will be much clearer on how to proceed in deploying your website survey, where to deploy it, and what type of popup you will use.
Here are a few examples:
Getting product feedback on a specific feature in your product
This type of survey would best be suited for a small popup survey that is unobtrusive. You don't want to interrupt the use of your product too much, but you want to get some feedback on the feature that user just used. This type of feedback is very easy using popup surveys, because you can trigger them based on a user action.
Finding out why visitors are leaving your shopping cart
This is a perfect example of how you can use an exit popup survey to ask questions to visitors who are leaving. By deploying a survey like this, you can ask very specific questions about why a visitor didn't purchase – including if they thought the price was too high, if they didn't understand the product, or if they are just tire kicking.
Getting content ratings
Once a visitor has read an entire blog post (you can tell by how far they've scrolled down the page) you can ask them some specific questions about the post, ask them to rate it, and ask them what other types of content they would be looking to consume.
This is a perfect way to use a full page popup survey to grab the visitor's attention quickly, and ask your questions.
Product validation survey
If you want to validate a product idea, it might be handy to gate some content on your site by running a popup survey that can't be closed unless the visitor answers the survey.
By running this type of survey over a piece of content relevant to your product idea you get a number of key pieces of information.
First, you find out how willing people are to do work in order to get to your content. Is someone willing to answer a few questions to get to your stuff? If not, it may not be enticing enough.
Second, you will be able to segment the responses of your survey into the category of people who want more information about the subject of your content. You know that these people are interested in the subject because they're willing to jump through some small hoops to get to it. That is great context to add to the responses you get from your survey.
What types of website surveys work well as popup surveys?
Not all types of website surveys will work well as a popup survey. Popup surveys usually work better with fewer questions (less than 10, also known as a micro survey) because visitors will have a lower attention span.
This means that if you want to conduct a survey that has a lot of questions on it, it might make sense to run a full page survey instead. The drawback of a longer survey however, is that you will get far fewer full responses, and you will have much more limited context on every response.
Because shorter surveys tend to work better, popup website surveys do very well for these types of surveys:
- Product feedback surveys
- User experience surveys
- Finding bugs on your site
- Getting feedback on pricing or sales process
- Generating content ideas
- Segmenting your traffic
- Finding out why your traffic is leaving/bouncing from your site
- Finding out where your traffic heard about your brand
- Net Promoter Score surveys
What types of questions to ask in your survey
Depending on the type of survey that you are running, you can ask a number of different types of questions.
We've created a list of 79 website survey questions to help you get started.
When creating any popup website survey, we find that shorter more specific questions work well at the beginning, with more open ended questions at the end.
This is because at the beginning of the survey, you want to entice each visitor with a very small commitment. Answering a quick yes or no question is much easier than a big long question that looks complicated and takes time to read.